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1 · HOW DO I CREATE ONE?

It all starts with the job.
Like any other hire.

Nobody hires by starting with the person. First you write down what it has to solve, toward what goal, on which channels and over which systems. Here it works the same.

A name and a role
Your team and your customers know who they are talking to.
A goal
What it has to achieve, not what tasks it performs.
Scope and limits
How far it decides on its own, and what goes to your team.
A result it answers for
Someone answers for the result, not just for the task.
Nina, Support SpecialistTomás, Sales Development RepSofía, Recruiting AnalystIván, Document AnalystVera, Customer Voice AnalystMateo, Lead Reactivation Specialist
From a model
All six arrive with the job already written. You pick the one closest to yours and adjust it until it is yours: what it knows, what it decides on its own, how it speaks.

They aren't the catalog. They're the six jobs where the difference shows up fastest.

From scratch
If none of them fit, you tell Hu and the job gets written with you. It ends up just as defined as the other six.

Either way you leave with the same thing: the job written down and half an hour to schedule.

With the job written down, that half hour starts with your employee already running in a test environment.

Moving it to your operation is a matter of connecting your systems.

Half an hour with us and you leave with the job written down — whether or not you end up working with us.

2 · HOW DO I ADD IT TO MY TEAM?

It onboards the way anyone else does

When someone joins, you give them an email, add them to the group, tell them how the team works and show them where the information lives. Then you tell them what they own and how far they decide on their own. With an artificial employee it's the same.

Where you reach it

The channels your team and your customers already use. Nobody has to open a new tool.

  • WhatsApp
  • Web chat
  • Instagram
  • Gmail
  • Slack

What you give it access to

The systems where your information already lives. With permissions per action, not per system.

  • Tiendanube
  • Shopify
  • Mercado Libre
  • HubSpot
  • Google Workspace

Don't see yours? Tell us which one. Some are ready and others come in stages.

See every channel and system

What it knows how to do

Concrete skills, not generic capabilities. They get assigned by job: each employee has the ones its work needs, and none beyond that.

Searches your knowledge base
It answers from your documents, prices, and policies. If it cannot find something, it says so. It never makes it up.
Queries your catalog
It searches by what the customer asks for and shares the item link and photos. If nothing fits, it says so instead of forcing a recommendation.
Escalates to a person
It hands the case to your team with the reason and a summary of the conversation. The customer repeats nothing.
It hands work to another artificial employee
When part of the job belongs to another role, it delegates and keeps the conversation itself. The customer talks to one.
Keeps the contact record
It saves name, email, and phone when they come up. It confirms the data before saving and never overwrites without asking.
Moves the lead through your funnel
It changes stage when the conditions you defined are met, and leaves an internal note explaining why.
Profiles the lead
It records the answers to the questions that matter to you, across the conversation. No interrogation.
It follows up on its own
If the customer goes quiet, it writes again from where they left off. It respects the funnel stage and your business hours.
It helps you coach yours
An employee specialized in coaching the others. You explain what you want to change and it proposes the change. Applying it is your call.

And before it talks to a single customer, you test it yourself: real cases, an isolated environment, no risk to your operation.

And it speaks the way your company speaks: the tone, the manner, and the words you use with your customers.

With that it can already work. In two days it's running; in ten, tuned to your operation.

It depends on one thing we don't control: how much time your team can give it.

And when something changes in your operation, it learns it once and applies it every time: across every channel and every conversation.

3 · HOW DOES IT WORK?

An ordinary Thursday.
Nina, support specialist.

What a customer sees is a conversation. On the other side there is an order looked up, a carrier checked, and a delivery rescheduled. Hour by hour.

 
06:41 · WhatsApp
Carla writes in: she ordered on Tuesday and nothing has arrived.
Nina looks the order up in the store: shipped Wednesday, held at the distribution center. She answers with the fact, not with a ticket number.
 
06:43 · Carrier
Carla asks how long it might take.
Nina checks the status with the carrier and gives the estimated date. What she doesn't know yet, she says: she'll follow up once she has confirmation.
 
06:46 · WhatsApp
Carla works until 7 and won't be home.
Nina offers a pickup point or Saturday, reschedules the delivery and sets the Friday reminder. It ends resolved in the same conversation.
 
09:00 · Chat, email and WhatsApp
The morning's questions all land at once.
Nina handles them in parallel, each with its own history: who they are, what they bought, and what they asked last time.
11:20 · Escalation
A customer asks for a refund outside the returns policy.
That one Nina doesn't decide. She hands the case to your team with the whole conversation and everything she already found out. The customer doesn't repeat the story.

Change the industry and the names change. The question coming in, the system being touched, the limit and the record stay the same.

At the end of the day what's left isn't a feeling that it went well: it's the record of every conversation, every system lookup and every decision.

See Nina's full job

4 · WHAT CONTROL DO I HAVE?

She works on her own.
She doesn't work blind.

Nina stopping at 11:20 was not luck. The margin was written down before her first day.

Before · what it can do

You define what actions she can perform in each system and how far she decides on her own. What isn't allowed doesn't exist: it isn't an instruction she could read differently one Tuesday.

She starts narrow, with the minimum to do the work, and you widen it whenever you want. She doesn't talk to a customer until you enable her.

During · where its scope ends

When a case falls outside that, or the customer asks for a person, she hands it to your team with the whole conversation and a summary of what was already discussed. Whoever picks it up has the context without reading it all.

And when she doesn't have the answer, she says so. That isn't advice we give her: it's written into how each of her skills works.

After · what stays on the record

Every conversation, every system lookup and every decision are recorded and can be reviewed. You can see why she did what she did, not just what she did.

And it is measured by the same yardstick

Nina shows up on the same dashboard as the rest of your team, with the same columns: how much is open, what was answered on time, where things stall.

And when something goes wrong, the record says where: with that you adjust the scope, the limits, or who owns what.

And the data is yours

Your information is used to provide the service, and nothing else. It is not sold or rented. When an external AI provider is involved, it is under contract and limited to running your employees.

All of this was already in the job you wrote.

It's not a bot.
It's someone who owns the job.

Scope

Artificial employee
Owns a job
Bot / automation
Completes a task
Hiring someone
Owns a job

Memory

Artificial employee
Learns and improves
Bot / automation
Forgets after execution
Hiring someone
Learns and improves

Channels

Artificial employee
All at once
Bot / automation
One
Hiring someone
One or two at a time

Hours

Artificial employee
24/7, year-round
Bot / automation
24/7
Hiring someone
Business hours

Ramp-up

Artificial employee
Two days
Bot / automation
Hours
Hiring someone
Months

Scaling

Artificial employee
Instant
Bot / automation
Instant
Hiring someone
New search

Control

Artificial employee
Permissions, boundaries, audit log
Bot / automation
Rigid rules, no judgement
Hiring someone
Trust and supervision

The team you already have stays the same. What changes is what it works on.

Let's start with one job.
The rest can wait.

Tell us which part of your operation is overloaded and we'll tell you whether there's a model for it. If there isn't, we'll tell you that too.